Unless you have an urgent need to replace your TV, there's little reason to pay full price for a new set—and with October Prime Day deals, you don't even need to hold off until Black Friday to upgrade. Amazon has tons of TVs at steep discounts, and we've rounded up some of the best ones to check out.
OLED TVs offer top-notch display quality—the ability to turn off individual pixels leads to better contrast, inkier blacks, and a more uniform picture—with a price to match. This 65-inch 4K model from LG with built-in Alexa is 29% off for Prime Day at $1,846.99. (The updated G4 series model is also on sale for $2,796.99, an 18% discount).
LG's C4 series offers more budget-friendly OLED viewing—and even more so with all-time-low prices for Prime Day. For comparison to the G3, the 65-inch C4 is a whopping 45% off, coming in at $1,496.99. If you also need a smaller TV for a smaller space, consider the 48-inch model, which is going for $996.99, a 38% discount.
A 55-inch TV is the ideal size for a lot of spaces, and the Samsung S90D OLED with built-in Alexa and 4K AI upscaling for standard and high definition content is going for $1,297.99 (28% off) for Prime Day, which is the best deal Amazon has offered on this model.
While most of the TVs on this list are unabashedly for entertainment or gaming, Samsung's The Frame has a dual purpose: When not in use, it looks like framed art. The 55-inch QLED is on sale for $997.99—that's 39% off, the same discount Amazon offered for Prime Day in July.
The Sony Bravia 8 OLED is a solid choice for gaming with Playstation 5-specific features like auto HDR tone mapping and auto genre picture mode and a 120HZ refresh rate. The 55-inch model is 22% off at $1,398, while the 65-inch is 32% off at $1,698.
If you still want excellent picture quality but in a budget-friendly package, the Amazon Fire QLED is a solid choice. This 55-inch model is on sale for $415.99, a 31% price drop.
An even more affordable 55-inch option is this 4K TV from Amazon Fire, which is priced at $339.99, or 35% off.
If you're looking for a massive TV with a high-quality display that works well for gaming and won't (entirely) empty your wallet, consider the TCL 98-inch Q65 QLED with enhanced gaming features. It's going for $1,798, a 40% discount.
A much smaller—and budget-friendly—choice is the TCL 43-inch S5 with a 4K LED display. This model is priced at $199.99 (20% off) for Prime Day.
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