3 Key Steps Adobe Is Taking for Fair AI Use


If you’re tired of feeling like your creativity is being used to generate AI rather than AI powering your creativity, there's news from Adobe. 

Adobe’s Commitment to Creators acknowledges common concerns about AI and details how their product, Firefly, expands AI ethically and transparently. In other words, Firefly gives content creators and artists a way to enjoy the benefits of AI without sacrificing their integrity—here’s how. 

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1. Giving creators consent and compensation

Two of the most significant issues with AI are the lack of clear consent and compensation for creators. Adobe has addressed these concerns head-on, committing never to train Firefly with their users’ content without permission. Plus, they guarantee creators who contribute to Adobe Stock get compensated for their content, which is used to train Firefly.

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And on top of that, Adobe is backing the creative community by supporting the Federal Anti-Impersonation Right Act to defend intellectual property rights.

2. Tools that help us be better

Technology should improve our lives, not replace jobs or stifle creativity. To do that, companies need a clear plan for using AI.

As Adobe develops Firefly for apps like Photoshop and Lightroom, it’s focused on tools that boost creativity instead of replacing it. Its goal is to help creative professionals spend more time on what they love and less time on mindless tasks.

3. Transparency in ownership

The creative industry thrives on mutual support and awareness of source material and content ownership when using AI. Adobe co-founded the Content Authenticity Initiative (CAI) to address this.

What do you think so far?

It’s an initiative focused on ensuring transparency in content ownership. They also make it clear that third parties, including Behance, can’t use customer content on their servers for training purposes.

This means you won’t inadvertently steal another creative’s work, and anything you create using Adobe Firefly is commercially safe and doesn't infringe on copyright or intellectual property rights.

If you want to enjoy the benefits of AI without sacrificing your integrity, visit Adobe Firefly to learn more or sign up. 

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